An Internet project for GAYM DIGITAL was developed. Theme of the project Ethnophytness. Michael Gay is a digital media leader with over 16 years of experience, and has been a part of teams that generated billions of page views and millions in digital revenue. He has a passion for local communities and their engagement through digital with media companies. Gay launched Gaym Digital to leverage his years of experience and innovation for companies looking to disrupt their local markets. Gaym Digital specializes in product strategy, development, analysis and margins. Ranging from newsroom workflow evolution to mobile app innovation, Gaym Digital provides a range of solutions that lead to digital growth. Prior to Gaym Digital, Michael was Vice President of Interactive for Journal Broadcast Group where he launched the acclaimed Radio League app and national websites NowTrending.com and NashvilleEdge.com. Gay has also held digital leadership positions with Hearst Television and the CBS Television Stations group in Chicago.