The Importance Of Video Marketing
In the times of visual culture and social media domination, video content is everything. It catches the attention of the viewer in splits of seconds and its multiplatform character is perfect for this diverse landscape of sources – you can use video marketing on social media, broadcast TV, outdoor advertising, and more.
According to ComScore, 64% of consumers are much more likely to buy a product online after watching a video.
What’s more, 90% of users say that seeing a video about a product is helpful in the decision-making process. Plus, brands can achieve an 80% landing page conversion rate increase simply by including a video.
However, brands can use videos for more than just selling products. According to company Rightapplications, videos can strengthen a brand’s identity, target specific audiences and share the message that reaches a bigger audience than a set of long articles.
Video is more popular than ever and embracing this type of medium is the key to a successful marketing campaign.
strategy video marketing
What Kind of Video Should I Create To Promote My Brand?
Unfortunately, there’s no perfect video for everyone. The type of video you should produce depends completely on the goals you need to achieve.
For instance, are you launching an entirely new start-up? Or maybe you’re presenting an upcoming product? Perhaps you need to explain how a service works to your consumers.
Based on your objective, there are multiple ways to communicate your message through video. Common types of video marketing include:
- Traditional commercials
- Social video ads (with different aspect ratios)
- Product videos
- Software overviews
- PreRoll Ads (often used for YouTube)
- Conference and expo videos
- And, of course, explainer videos.
Furthermore, these videos can come in many styles, including:
- Live action
- Screencasts (animated or recorded)
- Animation/Motion graphics
- And more!
So, What Is An Explainer Video?
As you may have already guessed, explainer videos (often simply called explainers) are a visual marketing tool that describes and demonstrates how a product or service works in a short, comprehensive form.
Explainers can cover a wide range of topics, including medical, cultural, scientific or even political issues. When using an explainer video, you can present the history and the idea behind the company, the prospects for the future and – most of all – you can build a stronger relationship with the customers.
In fact, most customers want to know all about a product before they actually purchase it – it’s a piece of the “buyer’s journey” and companies are an integral part of that journey.
By using explainer videos, brands can show, explain and convince customers in a beautiful, colorful and unique way to use their product.
What Are The Best Styles For Your Explainer Video In 2019?
Check out a few examples.
How Long Does It Take To Create A Marketing Video?
Typical animated videos take 6 to 9 weeks to finish – and during that process, communication between the studio and the client is crucial.
If the client provides the studio with quick and extensive feedback and the studio is ready to implement the amendments in a short time, then the production goes smoothly and without any obstacles. Therefore, staying in constant contact during the production process makes things easier for both sides and speeds up production time.
Video Marketing Strategy Best Practices To Follow In 2019
Creating a video marketing strategy can be a daunting task. With so many brands competing in the marketing – and the growing importance video has on revenue – you might feel major pressure to get it right the first time. Lucky for you, there are a few tips that can help you craft a successful video marketing strategy right out of the gate.
First of all – think it through. A video marketing strategy is not only a creative idea but also a planned set of actions. Which social media channels will you use? What’s your target audience? How much can you spend on your campaign? What’s your goal? These are some of the key questions you should ask yourself before starting production on a video.
Second, if you’re a small company, start small! For instance, a short 60-90 seconds explainer video will do just fine for your first attempt, and you can then supplement the information through animated GIFs or short dedicated ads.
Finally – and most importantly – choose a video production studio that you have confidence in. Check their references and reviews from other clients to understand what it is like to work with them and what skills they have to offer because you’ll want a set of experts who can take the lead.
Although you might have strong opinions on what your video should look like, if you choose a top video production company, you’ll gain access to professions with knowledge and expertise in media production. They’ll be able to advise you in high-level ways that will ensure success.
3 Examples Of Successful Animated Marketing Videos In Action
Sensei
This animation was used unique animation to showcase the brand’s technology and service.
Skirmish
As you look at this animation, you’ll see how beautifully crafted the animation is and how we managed to place few video game references since this animation is about that industry.
Video Marketing Trends To Watch Out For
In 2019, two big video marketing trends that we can see are that:
- Explainer videos are becoming more and more popular, and
- Video clips are getting shorter.
Of course, that comes as no surprise. Social media limits – and even lowers! – viewers’ attention spans, so brands are forced to condense their message in order to compete.
Another trend that’s gaining speed? Augmented reality and virtual reality.
We are very excited for what’s coming in the field of VR/AR marketing, interactive videos and other new types of visual media. But we expect the traditional form of video marketing to stay intact for the next couple of years.
